News

Dickey's upgrades e-commerce site

April 13, 2020

Dickey's Barbecue Pit has launched a modernized e-commerce site which it said is designed to enhance the user experience. It's fully optimized for mobile users and features a seamless online ordering process and enhanced location services allowing site visitors to more easily find their nearest Dickey's locations, according to a company press release. The new site also has a streamlined process for retrieving catering quotes.

"In the current restaurant environment, our guests are increasingly choosing to order from us online, so we wanted to simplify the ordering process as much possible,”  CEO Laura Rea Dickey said in the release. "We found that 90% of our guests were interacting with us on their mobile devices and our new site makes it even easier for our fans to find their favorite location and create a greater level of convenience for folks looking to dine with us."

Site visitors will also find a custom nutritional calculator that allows them to get specific nutritional information on exact orders. Lastly, Dickey's is rolling out a conversational assistant feature, which enhances the traditional chatbot experience by allowing the user to interact via voice.

Dickey's Barbecue Restaurants was founded in 1941 by Travis Dickey and now operates over 500 locations in 44 states as well as two in the UAE.