News

Dickey's sandwich sales up 20% since launch of new buns

March 17, 2014

Dickey's Barbecue announced that it has experienced a 20 percent surge in overall sandwich sales systemwide since kicking off its new Buttery Cornbread Buns in late December.

Additionally, according to a news release, sales of chicken sandwiches are up more than 300 percent.

To kick off the new year, Dickey's Barbecue launched a social media campaign that asked fans to Tweet their favorite meat. The social campaign, #SpicyorSweet, generated more than 5,000 votes via Twitter. Sixty-two percent of guests voted for the Sweet Pulled Pork Cornbread Sandwich, while 38 percent voted for the Spicy Chicken Cornbread Sandwich.