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Daphne's Greek Cafe names new VP of marketing
July 31, 2008
SAN DIEGO, Calif. — Fast casual restaurant chain Daphne's Greek Cafe has announced that Lowell Petrie has joined the company as vice president of marketing. Petrie will be responsible for managing the chain's marketing and public relations functions and will report to president Steve Fricker. Petrie has more than 20 years of experience in the restaurant industry. Most recently, he served as the vice president of marketing and public relations for Mimi's Cafe, a 135-unit casual dining restaurant chain. Before joining Mimi's, he held the position of vice president of marketing and public relations at Ruby's Diners, a 39-unit chain. While at Ruby's, he supervised all advertising, marketing and public relations functions. From 1998 to 2002, Petrie was the senior director of brand marketing for Denny's Restaurants, where he led brand initiatives, menu pricing, product development and product research for the company's U.S. and international locations. Additionally, Petrie was individually recognized for his work as the recipient of Restaurant Business Magazine's 2001 Menu Strategist Award for the family restaurant category.
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