May 13, 2019
After a successful trial of selling its salads and wraps in 10 Sainsbury stores, Crussh is going into all of the brand's 61 locations across London.
The Crussh products, including vegan and protein-based lines, will be available starting today and reflect Crussh's strategy to expand outside of traditional High Street stores, according to a press release.
"We have worked with Sainsbury's since 2017, and we are delighted to be strengthening our relationship by launching our range across convenience stores throughout London. We’re thrilled that our customers will now be able to buy our 'fit food' in 61 Sainsbury's stores, giving us a great opportunity to introduce our food to new customers whilst hopefully adding something new to the Sainsbury's food-to-go range," said Shane Kavanagh, Crussh CEO, in the release.
Crussh operates 35 locations across London.