News

Couple expands Tropical Smoothie Cafe in Colorado

March 27, 2017

Craig and Dianne LeMieux, area developers for Tropical Smoothie Café, are leading an initiative to grow the concept in Colorado, specifically targeting Denver, Centennial and Colorado Springs, according to a press release.

"The LeMieuxs have become an integral part of Tropical Smoothie Cafe, making enormous strides in the last year by more than doubling their location count in their territories," Mike Rotondo, CEO of Tropical Smoothie Cafe, said in the release. "Craig and Dianne's commitment to our brand parallels their unwavering commitment to their team, as they consistently support their area cafes through construction, training, opening and beyond. They've embraced our system and we look forward to watching them catapult their Tropical Smoothie business to new heights as they set their sites on growing in Colorado." 

The LeMieuxs purchased Colorado area developer rights in 2016, and currently have 58 locations, with 39 under construction.

"Dianne and I have been with Tropical Smoothie Cafe for more than a decade, and it's our belief in the brand that drives us to continually expand our business," Craig LeMieux said. "We have not only seen tremendous success with the cafes we own and agreements we facilitate in Colorado, Michigan and Ohio, but also companywide as the brand continues to report consecutive years of positive comp sales. There's a demand for the better-for-you options Tropical Smoothie provides for its customers, and we're eager to drive development forward, specifically in Colorado where there's a wealth of thriving communities chock-full with opportunity and potential we can tap into."