Cosi taps ESW for ad services

September 15, 2009

Cosi Inc. has named Chicago-based ESW Partners its advertising agency of record following an extensive agency search.

ESW Partners will handle branding and all marketing and communication activities for the 145-unit fast casual chain. Separately, e-SW2, the interactive arm of ESW Partners, will handle all Web-related activities including the redesign of Cosi's Web site.