News

Cosi rolling out digital campaign

October 8, 2013

Così, a fast casual restaurant chain with more than 100 restaurants, has teamed up with digital engagement provider ePrize to launch "Fall Into Così," a digital sweepstakes to engage consumers and drive traffic, according to a company press release. The campaign culminates in a grand prize drawing for a trip to Paris and rewards entrants with a chance to win one of 1,000 $5-Così gift cards.

The Fall Into Così campaign is a multichannel sweepstakes that enlists consumers to print out a game piece via dedicated microsite or a mobile optimized site. Consumers then take the game piece to their local participating Così restaurant, where a decoder screen reveals a win or lose message via a scrambled graphic, said Marc Lapides, director of marketing for Così.

"Così is a brand with a strong history of deep customer loyalty," he said. "The Fall Into Così campaign is designed to get our customers excited about our fall limited time menu items and visiting our restaurants."

To promote the campaign and drive additional traffic into the restaurants, Così is leveraging street teams to get the word out in five key markets: New York, Chicago, Philadelphia, Washington D.C. and Boston. The street teams will travel between restaurants in these markets while promoting the fall menu items and handing out game pieces.

"Digital campaigns with gamification elements are a proven way to drive consumer traffic to restaurant locations," said Sara Kowal, VP of innovation for ePrize. "Fall Into Così offers a unique spin on this effective method by incentivizing consumers to more deeply engage with the brand."

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