News

Corner Bakery fans asked to smile for free paninis

October 24, 2012

Corner Bakery Cafe has launched its "Show Us Your Grill" contest, which runs through Nov. 18 and will award five guests with free paninis for a year.

The contest was named after the signature grill marks on panini sandwiches. Guests enter by submitting to the brand's Facebook page or by other means a self-portrait taken next to a grilled panini. The contestant must be smiling, hence the "grill."

Facebook fans will vote for their favorite "grill," awarding the winner one free panini every week for a year. Corner Bakery Cafe's judges will select one additional winner in four categories: cheesy, love at first bite, hungry and panini face.

Corner Bakery Cafe paninis make people smile, said Diana Hovey, chief marketing officer for the chain. "We're excited to host the 'Show Us Your Grill' contest, which celebrates the authentic grill marks on every made-to-order panini from Corner Bakery Cafe."

To enter, guests can upload their pictures through Corner Bakery's Facebook app, or through the ShowUsYourGrill.com website. Pictures also can be uploaded via Twitter or Instagram with the hashtag #ShowUsYourGrill and one of the following category hashtags: #cheesy, #love, #hungry, #paniniface. Winners will be announced on the company's Facebook page by Nov. 30.

Read more about social media marketing campaigns.