News

Cook's Tortas jumps into franchising with Fransmart's help

December 3, 2019

Fast casual Mexican sandwich brand,Cook's Tortas, is launching a franchise program with the help of development company, Fransmart.

The family-run restaurant, founded in 2008 by Elyan Zamora, is focused on growing the brand well beyond its Los Angeles roots, according to a press release.

"Our recipe for success is authenticity and quality, and we're excited for people around the world to taste our flavorful and fresh Mexican sandwiches," said Zamora, CEO, in the release. "Today's consumers are demanding fresher, healthier choices, and with the power of Fransmart behind us, we know tortas will become the new taco worldwide."

"The marketplace is saturated with taco concepts, but Cook's Tortas brings a unique, authentic offering to customers with its delicious tortas," Dan Rowe, Fransmart CEO said in the release. "The concept is positioned to lead this fast-growing market segment, bringing unlimited growth potential to franchise investors."

Cook's Tortas is seeking experienced multi-unit foodservice operators to develop franchise territories in top markets across the nation.