Consumers prefer local over sandwich chains, report says

CHICAGO — Technomic Information Services has released its 2006 Evolving Sandwich Report, highlighting trends in the Sandwich category as well as taking an in-depth look at consumer preferences regarding sandwiches.

 

Drawing upon more than 700 consumer responses, the 2006 Evolving Sandwich Report unearthed a number of notable behavioral findings, such as varying regional sandwich preferences.

 

"Although many chains have a national presence, the responses we received from consumers indicate that many are loyal to the regional favorites," said Eric Giandelone, editorial manager for Technomic. "Operators can benefit from knowing how the consumer decision-making process is influenced by not only the menu but also the regional influences."

 

Other trends noted in the 2006 Evolving Sandwich Report:

 

- Breakfast sandwich popularity is on the rise, indicating a new opportunity for operators to increase menu items in an incrementally profitable daypart. A number of limited-service chains already offer breakfast menus, but the selection is fairly limited among those in the Sandwich category.

 

- Consumers are increasingly seeking out higher-quality ingredients in their sandwiches. Consequently, chains have responded to this trend by incorporating more premium ingredients and by highlighting new menu additions with descriptive names.