Consumer demand drives premium coffee offering

ATLANTA — As noticeable trends in the coffee industry point to lifestyle branding for image-conscious consumers, the increase in premium coffee offerings reflects a shift in customer value trends, both in the coffee itself and in packaging options.

 

Dixie Foodservice offers two upscale solutions for coffee retailers: the specially insulated PerfecTouch Cup, and the newly redesigned Dixie Java Hot Cup. Dixie's PerfecTouch Cup has a pleasing, non-slip hold and unique insulation properties, giving consumers a higher perception of quality and elevating business returns. The patented heat-shielding features of PerfecTouch also eliminate the need for double-cupping or protective sleeves, reducing waste product.

 

The redesigned Java Hot Cup is constructed with ultra-durable polylined sidewalls and reinforced seams that allow for an extended consumption frame while adding confidence in overall product value. In a recent survey, respondents overwhelming preferred the new design of the Java Hot Cup's café motif, adding to the marketability of the Java Hot Cup.

 

Dixie offers popular sizes for PerfecTouch (8, 10, 12, 16, 20 and 24 oz.) and Java Hot Cup (8, 10, 12, 16 and 20 oz.), and both with choice of dome or drink-through lid. For more information about Dixie's PerfecTouch and Java Hot Cups, contact Dixie Foodservice at 1-800-257-9744 or visit www.dixiefoodservice.com