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City Barbeque hires Hathway to streamline digital ordering

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July 23, 2021

City Barbeque has hired digital ordering producer Hathway to design and build native apps, a custom web ordering site and an integrated marketing site to streamline the restaurant's online ordering experience, according to a press release.

"We are thrilled to have launched this new seamless guest experience with our partners at Hathway," City Barbeque CMO Judy Kadylak said in the release. "We're excited to share our new website, online ordering process, and native apps with our guests — and even more so to see where we can take our brand and our business with this platform."

With the ordering process, City Barbeque's customers can see and choose the meal they want, selecting sides and modifiers in a process similar to in-person ordering, along with highlighting the brand's menu.

"City Barbeque offers a robust number of options on its menu, so we immediately knew we wanted to bring those choices to life in a fun and simple way," Jesse Dundon, CEO of Hathway, said in the release.

Hathway implemented geo-targeting into the native app, which notifies City Barbeque when customers are approaching a location. This lets employees bring the order to the customer for curbside pickup when they've arrived, for a fast and efficient experience, according to the release.

Hathway, founded in 1959, has worked with several brands in the restaurant and convenience store industries, including Panda Express, Wingstop, Dutch Bros Coffee and Dash In. Hathway is headquartered in Mumbai, India. City Barbeque, established in 1999, has 46 company-owned locations in six states with headquarters based in Dublin, Ohio.