Technology

Chopt upgrades rewards program

Photo: Chopt

May 16, 2024

Chopt Creative Salad Co. has upgraded its rewards program to offer flexibility and value, giving customers a single place in the app to view their points and choose their rewards easily, according to Colin McCabe, founder of Chopt. It also features an integration with Toast to offer in-store loyalty so customers can redeem rewards and earn points when ordering at the restaurant by scanning their Chopt App QR code.

"The foundation of Chopt has always been to let our customers choose," McCabe said in a company press release. "Just as we offer endless choices for salad customization, we wanted our new loyalty program to reflect that with the most reward options in the industry—for our passionate fans."

Chopt Rewards includes three-tier status levels for customers as they order from Chopt: Member, VIP and Elite. Every customer may use Chopt Rewards without a subscription. New customers will receive a generous welcome gift of 500 points when they sign up and place their first order, which can be redeemed for free Chopt items.

Chopt Rewards builds off of feedback from guests and features the following benefits:

• Earn points with every order and fully customize the redemption of those points.
• Achieve Chopt status, spend more to unlock bonus perks.
• Members-only special events.
• Pop-up challenges (e.g.: order a "must try" item to receive $5 off the next order).
• Express pickup time for Elite customers.
• Free bottled dressings.

Founded in New York City in 2001 by best friends Tony Shure and Colin McCabe, Chopt has expanded to over 80 restaurants.