News

Chipotle to provide cafeteria meals through junk e-mail campaign

June 24, 2010

Through its "No Junk" campaign, Chipotle Mexican Grill is encouraging Americans to forward their junk e-mails to nojunk@chipotlejunk.com, where each forwarded piece of e-mail will help provide nutritious cafeteria meals for school children. The campaign is being conducted through a partnership with the nonprofit organization, The Lunch Box.

The more junk e-mail received, the more money Chipotle will donate. For every 100,000 junk e-mails Chipotle receives, the company will donate $10,000 to The Lunch Box, which will help to give approximately 32 million school children access to 100 school-tested, junk-free recipes created by chef Ann Cooper, the Renegade Lunch Lady.

The “No Junk” campaign launches June 25 and is slated to run through August, or until Chipotle reaches its goal of 500,000 junk e-mails received, which releases its maximum contribution to The Lunch Box of $50,000.

“With The Lunch Box, we have found a like-minded organization that shares many of our beliefs and is committed to getting better, more sustainable food into our nation’s schools. That is something that’s easy for us to support,” said Steve Ells, founder, chairman and co-CEO of Chipotle.

No e-mail addresses will be automatically captured when junk e-mail is submitted through its no junk campaign, and the content of e-mails will not be read. People who participate in the program will have the opportunity to opt in to Chipotle’s e-mail list, learn more about Chipotle and its commitment to serving “Food with Integrity” on the company’s website, or link to TheLunchBox.org to learn more about that organization and its programs.