News

Chipotle to celebrate Halloween with $2 Boorito

October 9, 2011

Chipotle is celebrating Halloween by selling $2 "booritos" to customers dressed in costumes that honor family farms.

To receive the discount, customers must come to any Chipotle from 6 p.m. to closing on Oct. 31, dressed in a costume inspired by the family farm. They'll receive a burrito, bowl, salad or an order of tacos for $2.

All proceeds up to $1,000,000 will go to The Chipotle Cultivate Foundation and Farm Aid, two non-profit organizations working to keep farmers on the land and nurture a better agricultural system.

The restaurant chain is also hosting a costume contest. To enter the contest:

• Customers must take a photo of their family farm-inspired costume on Halloween inside or in front of a Chipotle restaurant.
• Submit it at chipotle.com/boorito or text the photo and keyword "COSTUME" to 888222 between Oct. 31 and Nov. 8.
• Check back Nov. 15 to see who wins the $2,500 grand prize.

Read more about promotions.