News
Chipotle prepping for Boorito time, running low on carne asada LTO
October 28, 2019
This year, like for the past 19 years, Chipotle Mexican Grill is celebrating Halloween with its "Boorito" event which offers discounts to customers wearing a Halloween costume. It starts at 3 p.m. on Halloween and ends when stores close.
Chipotle is expanding marketing for the event with a partnership with TikTok, the latest video sharing craze, and is encouraging customers and fan to post videos of themselves in costume using the hashtag #Boorito, according to a CNN report.
If you're a fan of Chipotle's carne asada, during your Halloween fun you'd be wise to take advantage as the limited-time offer item is actually more limited than the brand, or analysts, expected.
In fact there are likely just a few weeks left to enjoy the LTO, according to a Market Watch report.
The news wasn't welcomed by at least one industry analyst who noted the item's testing time was longer than its market time.
