News

Chipotle launches upgrade to iPhone ordering app

July 17, 2013

Chipotle has teamed with Blue Rocket, a custom mobile app development firm, to develop a major release of the Chipotle iPhone Ordering app, its first major update since 2010.

Blue Rocket has worked with Chipotle since 2009, when it first launched the Chipotle Ordering App for the iPhone, which allows customers to configure an order, pay for the order directly on their iPhone, select a store and available pick-up time, and then skip-the-line to grab their pre-ordered meal.

The latest release of the Chipotle iPhone Ordering adds features, including presenting menu items only available at a specific locations, taking payments with gift cards and looking up gift card balances, nutritional and allergen information, and enabling selection of special menu options like brown rice. Customers also receive improved navigation, Spanish and French language support and mobile ordering for Canada, U.K. and Paris locations.

"Busy fast casual restaurants like Chipotle have long lines of hungry people. Providing a mobile app to skip-the-line is very strategic in the fast casual industry to increase the number of customers served and increase repeat business." said Jess Taylor, CEO of Blue Rocket. "Chipotle customers love using the Chipotle Ordering app and with this latest major update, even more people will be drawn to use it repeatedly."

Blue Rocket also worked with Chipotle's design agency, Rokken, to complete the latest Chipotle Ordering app design changes.

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