Food & Beverage

Chipotle launches TikTok hack menu

Provided

May 19, 2020

Chipotle Mexican Grill has created a Complete Customization Chipotle app feature to users to make any ingredient light, standard or extra. Guests at home or those who prefer to order digitally can access the feature by swiping from left to right on an ingredient in the Chipotle app when building out their digital entrée, according to a company press release.

"We're working to integrate everything fans love about Chipotle restaurants into our app," Curt Garner, chief technology officer said in a company press release. "The interactions between our employees and customers moving down the line is so important, and Complete Customization lets our fans replicate the nuances of their favorite orders digitally."

To showcase the feature, Chipotle has released an official hack menu on TikTok with unique combinations of classic Chipotle ingredients. In each video, Chipotle demonstrates how fans can use Complete Customization on the Chipotle app to create never-before-seen menu items, including nachos and dip.

@chipotle

Finally, nachos from Chipotle. Kinda. ##nachos ##chipotle ##chipotlehack ##fyp

♬ original sound - chipotle

@chipotle

Why didn’t I think of this before ##chipotle ##tajin ##chipotlehack ##fyp

♬ original sound - chipotle

While using Complete Customization and testing out the new TikTok Hack Menu, Chipotle fans can enjoy $1 delivery on any order $10 or more via the Chipotle app and Chipotle.com through May 31. A service fee applies.

Chipotle has more than 2,600 restaurants in the United States, Canada, the United Kingdom, France and Germany.