News

Chipotle launches online game

October 12, 2016

Chipotle Mexican Grill has launched an online game in conjunction with its animated short film "A Love Story."

The game allows users to match real Chipotle ingredients, avoiding "imposters" — non-natural ingredients.

"This new game furthers the important themes in 'A Love Story' while reinforcing our commitment to sourcing the very best ingredients and preparing them using classic cooking techniques," said Mark Crumpacker, chief marketing and development officer, in a release.

Users playing the game receive a buy-one/get-on free entrée coupon.