News

Chipotle hoping to scare up bucks for charity with Boorito fundraiser

Proceeds up to $1 million will benefit the Chipotle Cultivate Foundation.

October 28, 2014

Chipotle Mexican Grill will offer $3 burritos, bowls, salads, tacos or kids meals to customers dressed in costume on Oct. 31 from 5 p.m. to closing for its annual Boorito fundraiser.

Proceeds up to $1 million will benefit the Chipotle Cultivate Foundation.

“Our customers have helped raise $3 million for the Chipotle Cultivate Foundation through Boorito over the last three years, simply by coming to our restaurants in costume,” said Mark Crumpacker, chief marketing and development officer at Chipotle, in a company press release. “We are changing the way people think about and eat fast food, and the Cultivate Foundation is an ally in that effort, providing money to organizations that are committed to creating a sustainable, healthful and equitable food future. We are thrilled to have the support of our customers to help us on our journey to cultivate a better world.”

Chipotle is also inviting costumers to participate in a costume contest. To enter, participants can upload a photo of themselves in costume at Chipotle to Twitter or Instagram using the hashtag #ChipotleBooritoContest. Three grand prize-winners will win $2,500 in the categories of best group costume, scariest costume, and most creative costume. Five runners-up will also be selected to receive free Chipotle catering for 20 people.

Watch Chipotle's promo video here: