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Chipotle goes 'plant-powered' with lifestyle bowls

March 4, 2019

Chipotle Mexican Grill is debuting plant-powered lifestyle bowl offerings, including an organic vegan bowl and vegetarian bowl.

The options are the brand's first extensions in its lifestyle bowl offering which launched earlier this year, according to a press release.

"We've found that many people are increasingly looking for plant-based protein options, so we wanted to make it easy for our customers with digital shortcuts for these bowls," said Chris Brandt, chief marketing officer of Chipotle, in the release.