News

Chipotle and RZA compose flavorful instrument mixer

July 20, 2017

Chipotle and hip-hop legend RZA have partnered to create SAVOR.WAVS, a sound mixer inspired by Chipotle's ingredients, according to a press release.

"SAVOR.WAVS supports our commitment to using only real ingredients in our food -- without any colors, flavors or industrial additives," Mark Crumpacker, chief marketing and development officer at Chipotle, said in the release. "As a parallel to the way we cook, RZA used only natural instruments, and composed them such that each unique combination works beautifully together."

When users create their order using individual ingredients at SAVORWAVS.com, the corresponding instruments play.

"I've always believed food, like music, has the power to change our day and even shape our world," RZA said in the release. "SAVOR.WAVS continues to challenge us in how we think about food, what's real and what's responsible."