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Chipotle adds sponsored content on Huffington Post

October 28, 2013

Chipotle today launched a sponsored content area on The Huffington Post titled "Food for Thought." According to Media Post, the move is part of the brand's effort to "get consumers thinking about where their food comes from."

The page states that Food for Thought was launched in partnership with Chipotle to create awareness "about how food is grown, raised, and prepared and the effects this system has on us. The section will explore everything from GMOs and food legislation to tips for finding local food sources and picking seasonal produce."

Readers are encouraged to participate in the discussion by emailing foodforthought@huffingtonpost.com.

The section includes blog posts from third party contributors, news and content from Chipotle. Each story includes the logo: "In partnership with Chipotle."

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