News

Chipotle adding bacon to the menu?

August 16, 2018

Chipotle Mexican Grill is piloting bacon-centric menu items in select cities nationwide, according to a press release. In September, the Chipotle Bacon Bowl will expand to an eight-restaurant operations test in Orange County, California, before being considered for a full-market test.

"Consumers have always said 'everything tastes better with bacon' and that is exactly what we confirmed in our New York test kitchen," Chris Brandt, chief marketing, said in the release. "We found consumers added bacon to their traditional bowls, burritos, tacos and nachos while also enjoying new items such as the BLT quesadilla with bacon, lettuce, tomato and cheese grilled to perfection." Quesadillas are currently only available in the NEXT kitchen in New York City.

With positive results from the recent 10-restaurant test, nachos are expanding to full-market tests this October in Denver and Minneapolis. Chipotle nachos include homemade corn tortilla chips topped with an all new genuine queso and choice of meat, beans, salsas and lettuce.  

From now until Sept.30, customers at participating locations in Miami and Dallas can get $2- tacos with the purchase of any drink after 8p.m. An additional pilot underway offers customers at select Philadelphia and Indianapolis restaurants the option to add regular-sized chips and a fountain drink to their entrées for $3.