Chick -N- Grill takes major strides

 

MIAMI, Aug. 16 /PRNewswire/ -- It seems that Chick -N- Grill, one of the fastest-growing franchises in the country, has been very busy lately. The company, a quick-service chicken restaurant, has made major moves toward market-wide expansion this quarter. From a corporate level, changes have been implemented commencing with a group of locations in South Florida. The new approach is an innovative one with a series of elements strategically designed to position stores, as well as the franchisees, as leaders in the restaurant industry. With locations that span across three counties, the Chick -N- Grill team has focused heavily on providing a menu that caters to various tastes as well as a pleasant dining experience. They have altered their chicken as well as their decor to attract every demographic group. Each of the South Florida locations has either already undergone or will within the next few months receive a makeover. The decor will reflect a contemporary European look to include lighting, artwork and fixtures. All new locations will follow suit. With the mentality of having something for everyone, they have rapidly become a favorite in the South Florida market and have already begun negotiations for a series of new locations including California, all the way to the Middle East. The company has realized that in order to take over more market share, it needs to attract the ultra-health-conscious individual, as well as the everyday fast food addict. With this mantra in mind, the seasoned management group at Chick -N- Grill has added two other very important ingredients: technology and a new Vice President of Operations. Chick -N- Grill is pleased to announce that Martin Mayer has joined its South Florida management team. Mayer, a 20-year veteran in the food service industry, has been brought on board as VP of Operations. Prior to joining CNG, Mayer held post as the director of franchise administration for The Melting Pot Restaurants Inc. and other popular franchises. Most notably, he was also director of franchise operations for The Coffee Beanery, LTD and the Roasters Corporation. Part of the strategy Mayer brings is to implement wireless Internet service at CNG store locations to attract active business professionals and students and a new print/TV campaign. Similar to his role at TMPRI, Mayer's responsibilities will include overseeing development of current and future CNG restaurants as well as general marketing and sales strategies on a market-wide scale. Chick -N- Grill, the "tasty way to stay healthy," has various locations all over Miami-Dade, Broward and Palm Beach counties. The restaurants offer a relaxed and casual dining atmosphere with a focus on tasty food. Chick -N- Grill only uses the freshest market produce and entrees are always fresh, never frozen. Everything is grilled or baked. All side dishes and sauces are fresh as well. New menu items include: churrasco steak, wraps and a wide variety of great desserts. Other pluses are fast home delivery and catering. For more information, please log onto http://www.chick-n-grill.com/ . For additional information on the Chick -N- Grill, franchise information or interviews, please contact Liza Santana at Creativas Group (305) 860-3303 or (305) 968-2384 and via email at: lmsantana@creativasgroup.com . Creativas Group Inc. provides public relations and marketing counsel to South Florida-based businesses, nationally recognized special events and leading non-profit organizations. For more information, please log onto http://www.creativasgroup.com/ . Source: Chick -N- Grill

CONTACT: Liza M. Santana, Creativas Group, +1-305-860-3303, or +1-305-968-2384, or lmsantana@creativasgroup.com, for Chick -N- Grill