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Caribou partners with CancerCare

September 26, 2012

Caribou Coffee Company is honoring its original roastmaster, Amy Erickson, who lost her battle with breast cancer in 1995. Through the chain's annual Amy's Blend program, which it has supported for 17 years, Caribou will once again pay tribute to Amy by supporting men and women in the Caribou communities who are impacted by the disease.

As part of this year's initiative, Caribou has partnered with CancerCare, a national nonprofit organization committed to providing free support services for anyone affected by cancer diagnosis. From Sept. 29 to Nov. 7, Caribou will offer its special Amy's Blend collection – which includes coffee, tea, and merchandise – both in stores and online and will donate 10 percent of all proceeds to CancerCare .

"Giving back to the community is at the core of our company, and we were moved by CancerCare's approach to providing support services, including financial assistance, on a very local and individual level," said Mike Tattersfield, president and CEO of Caribou Coffee. "We are very excited to work with an organization that will help those impacted by breast cancer in Caribou's communities to provide support for co-payments, home care, transportation to and from treatment, and other miscellaneous costs and needs, all while paying tribute to our dear friend, Amy Erickson."

Starting Saturday, which is also National Coffee Day, Caribou is encouraging fans to visit its dedicated Facebook tab to learn about Amy and access CancerCare resources. For every new "Like" on Caribou's Facebook page, the company will donate an additional $1 to CancerCare.

"Caribou Coffee's generous commitment will help support CancerCare's free nationwide services for people affected by breast cancer, which include counseling, support groups, education, and financial assistance," said Helen H. Miller, LCSW, the CEO of CancerCare. "The partnership between Caribou and CancerCare is a natural fit, as both organizations care passionately about what they deliver."

On Saturday, Caribou fans who present an official Amy's Blend coupon will also receive a free small cup of Amy's Blend coffee – a smooth, silky blend featuring citrus and melon flavors – all to celebrate the launch of the collection. The coupon will be posted on Caribou's social platforms.

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