News

Caribou Coffee launches light and dark roasts

January 22, 2012

Caribou Coffee has announced the launch two new coffees, crafted to bring coffee drinkers a broad spectrum of flavors available. Starlight and Eclipse round out Caribou's lineup of flavor profiles, and are the first permanent additions to its retail coffeehouse portfolio since the launch of Lakeshore and Lacuna in 2009.

"The coffee industry has largely been following the progression toward ever-lighter roast profiles as those become more popular with a large segment of coffee drinkers. But at Caribou, we recognize that focusing just on light roasts would do a disservice to our customers who enjoy a dark, robust cup of coffee," said Alfredo Martel, senior vice president of marketing and product management.

Caribou's lightest roast - Starlight - is blended with hints of maple candy and ripe berries, grounded by a heavy body and notes of toasted grains and nuts.

Eclipse is Caribou's darkest roast being added to the lineup. In fact, it's the company's darkest roast ever. A bold, robust roast, Eclipse combines a burst of bittersweet chocolate and cherries. The roast is finished with subtle spice notes reminiscent of cardamom and cloves.

Read more about specialty coffee trends.