News

Caribou Coffee expands breakfast platform

January 17, 2011

Just a year after introducing handcrafted oatmeal in stores, Caribou Coffee is rolling out hot breakfast sandwiches in coffeehouses across the country. Caribou Coffee's Daybreaker and Mini breakfast sandwiches expand Caribou Coffee’s offerings and include ingredients such asWisconsin cheddar cheese, chicken apple sausage and spinach Florentine.

The new sandwich options include Chicken Apple Sausage Daybreaker, Egg White and Turkey Bacon Daybreaker and Veggie Daybreaker, as well as two mini sandwiches, Turkey Bacon Mini and Turkey Sausage Mini.

“Many of our guests make our coffeehouses their first stop of the morning, and we’re proud to offer premium breakfast options that complement the level of quality they expect from our coffee,” said Alfredo Martel, senior vice president of marketing and product management for Caribou Coffee.

The hot breakfast sandwiches, served fresh from the oven, are all 310 calories or less.

To celebrate the launch of breakfast sandwiches nationwide, Caribou Coffee developed a media plan that included online and transit shelters in select markets. In Minneapolis, Caribou transformed transit shelters to larger-than-life warming ovens, complete with heating coils to keep commuters warm. 

In addition to these expanded breakfast items, Caribou Coffee expects to reach its milestone of 100 percent Rainforest Alliance certification for all of its coffees in 2011. Currently, more than 85 percent of Caribou Coffee’s full line of coffees is Rainforest Alliance Certified — meaning they’ve been sourced from farms that meet the Rainforest Alliance standards for environmental, social and economic sustainability.