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Can DC's 'Coffee Avengers' take down Starbucks?

January 13, 2014

Six independent coffee shops in the nation's capital have joined forces to launch an attack on Starbucks, according to the Huffington Post.

In an attempt to drive customers away from the coffee giant and into their independent shops, Peregrine Espresso, Filter, The Coffee Bar, Chinatown Coffee Company, La Mano and the Blind Dog Cafe have created the D.C. Disloyalty Card and will give card holders a stamp each time they visit a location. Once they get six, the coffee fan receives a free drink from one of the participating shops.

"The card is a fun way to get baristas and customers talking with each other," Dawn Shanks, a Peregrine Espresso barista, told the Washington Post. "It also reflects the connection all the individual shops have with one another — the coffee community is a supportive and close-knit group."

The shops made 500 for the initial printing and are already running out.

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