News
California Tortilla unveils customer rewards program
November 26, 2007
ROCKVILLE, Md. — Customers can sign up for the "Burrito Elito" loyalty program, a new computer-based rewards system introduced by California Tortilla.
With every purchase made, members will gain points on their card, one point for every pre-tax dollar spent. When they accumulate 50 points, they can redeem 5 Burrito Bucks to use at any California Tortilla. California Tortilla will give Burrito Elito cardholders additional rewards, such as bonus points, free food or double-point days.
"We are ecstatic to introduce the Burrito Elito program to all of our customers, longtime and new," said California Tortilla president Bob Phillips. "The Burrito Elito is the cutting edge of customer rewards and it should give our customers a ton of fun and loads of free food."
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