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California Tortilla runs March Madness promo
March 4, 2008
ROCKVILLE, Md. — California Tortilla is celebrating its own version of March Madness every Wednesday in March, the company has announced.
Customers who order an entrée will have the chance to shoot a ball at a mini-hoop placed near the register. If customers make it, they get free chips and queso; if they miss, they get a coupon for a dollar off of their next visit.
"I look forward to March Madness every year," said California Tortilla president Bob Phillips. "This is a way to bring that excitement to our customers. Who says burritos can't be fun?"
This is the second year of the basketball promotion.
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