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California Tortilla heating up Instagram with first-ever campaign

California Tortilla launched its first-ever Instagram campaign this month, asking customers to "Show Us Your Hot Sauce Face."

January 15, 2015

California Tortilla launched its first-ever Instagram campaign this month, asking customers to "Show Us Your Hot Sauce Face."

Fans are invited to tag their pics with the hashtag #hotsauceface. At the end of the campaign, a winner will be chosen and awarded 10 bottles of hot sauce.

The brand is also running polls, quizzes and featured posts across Facebook, Twitter and email to push traffic to Instagram to help spread the word about #hotsauceface.

The campaign will run from now through February.