News

California Tortilla goes for 'Gold' with Discovery Channel promo

October 23, 2012

California Tortilla has partnered with the Discovery Channel to celebrate the season premiere of "Gold Rush" on Oct. 26.

On that day, customers who use the password "Cal Tort Queso Is Golden" with any purchase will receive a free order of chips and a cup of the chain's signature golden queso. In addition, they can take home a "Gold Rush" miner's hat courtesy of the adventure-themed network.

"Our queso is as good as liquid gold," said Stacey Kane, California Tortilla vice president of marketing, in a press release. "We're thrilled to link one of our most popular menu items with Discovery Channel's highest-rated show."

This is the second time this year that California Tortilla has partnered with the cable network. Leading up to "Shark Week," California Tortilla gave away shark-fin hats and catered "Chompie Attacks" at offices throughout Washington.

Read more about marketing, branding and promotional efforts.