News

Caliburger expands into Canada

CaliBurger has executed a master franchise agreement to develop at least 10 units in British Columbia.

September 9, 2014

CaliBurger announced today that it has executed a master franchise agreement to develop at least 10 CaliBurger  restaurants in British Columbia, Canada.

The first restaurants will likely open in 2015, according to the announcement, and will be led by franchisee K Franchise Systems.

"We found the whole 'CaliBurger experience' compelling, incorporating both aspirational lifestyle elements and cutting-edge, fun technology into the dining  experience," said Reyaz A. Kassamali, president and CEO of K Franchise Systems, in a company press release. "We are convinced that the interaction of customers with the Premium Cali Video Walls through their mobile devices will resonate with consumers and drive meaningful incremental foot traffic and revenues. For the first time, a restaurant is leveraging technology and social gaming, such as celebrity trivia for adults and video games for kids, to bring in targeted groups of local customers during certain periods of the day."