News

Cali city welcomes Schlotzsky's

July 22, 2013

Schlotzsky's has opened its newest unit in Placerville, Calif. The restaurant opened last week at 3023 Forni Road and is connected to the current AM/PM convenience store. It brings more than 40 jobs to the local economy, according to a company press release.

"With our addictive recipes, upbeat surroundings and funny sayings, we're adding tremendous flavor to the Placerville fast casual dining scene," said Marc Strauch, owner of the new location in Placerville. "It's hard not to smile when you walk into our bright new restaurant, smell the bread baking and see how much fun we have with 'bun humor.' The local community is in for a real treat."

Built with Schlotzsky's rebranding efforts in mind, the restaurant includes a co-branding deal with Cinnabon. In addition, everything from tables and chairs to circular-themed local photography—featuring tongue-in-cheek phrases—is designed to entertain and cater to the guest, said Kelly Roddy, president of Schlotzsky's.

"With all of the new elements that enhance the Schlotzsky's experience, we stay true to our roots by offering only the highest-quality, fresh ingredients that include baking our sourdough bread from scratch every day," he said.

Want to learn about Roddy's strategy for running a successful fast casual concept? Join us at the CEO Roundtable during Fast Casual Executive Summit, where he'll share his secrets alongside several other prominent CEOs in the industry.

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