News

BWW rolls out loyalty app

June 27, 2017

Buffalo Wild Wings is rolling out a loyalty program — Blazin' Rewards —  to allow U.S. customers to earn points when they visit Buffalo Wild Wings restaurants. They can also accumulate bonus points for checking in and frequent lunch visits, according to a company press release. Members earn 100 points for every eligible purchase of $10 or more and can redeem their points for more than 44 items on the Rewards Roster.

They can accumulate Blazin' Rewards points a variety of different ways, including:

• Ordering food and drinks at a Buffalo Wild Wings restaurant, including through takeout.
• Checking in at Buffalo Wild Wings restaurants through the Blazin' Rewards app earns 10 points, and when you check in with friends, you'll receive 10 additional points per friend (maximum 250 points per week).
• Filling out "your interests" page on the Blazin' Rewards website or app.
• Frequent visits to a participating Buffalo Wild Wings during lunch earns 300 bonus points on every fifth lunch visit.
• Exclusive bonus point earning opportunities and offers via email.

"As the sports fan's biggest fan, the Blazin' Rewards loyalty program was designed to thank and continually reward our passionate fans," said Bob Ruhland, vice president of marketing for Buffalo Wild Wings in a news release. "We've seen positive engagement rolling out Blazin' Rewards in select markets so far, and as the program grows, so too will our roster of rewards and point-earning opportunities for our loyal guests."

Since piloting the loyalty program in select markets, Buffalo Wild Wings has registered more than 2 million Blazin' Rewards members across the United States, according to the release.