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Burger 21 taps design firm to help rebrand

Burger 21 is getting a new look, thanks to its partnership with Brand Architecture, a branding and design consultancy.

December 3, 2015

Burger 21 is getting a new look, thanks to its partnership with Brand Architecture, a branding and design consultancy, according to a company press release.

From a new logo and new packaging to new chairs and uniforms, the new Burger 21 visual identity will deliver a personality that is more aligned with the brand's culture, aspirations and its customers, said Fred Terral, president and CEO of Brand Architecture.

"My team and I are thrilled to be working with the passionate and talented team at Burger 21 International," Terral said. "They have created a fantastic foundation and I'm amazed at all the loyal fans they have gained in such a relatively short time. We will build on this success and create a uniquely authentic branded experience that will surprise and delight customers."

The firm is best known for its design of the Coca-Cola sign in Times Square and for rebranding Outback Steakhouse and World of Beer.

"We're very excited about this new partnership with Brand Architecture," said Arlene Johnston, Burger 21 co-founder and vice president of concept development. "Burger 21 has experienced tremendous growth over the last five years, and this brand refresh will position us for the next five years as we expand across the country. Fred and his design team are aligned with our rebranding vision, so we're excited to see what they have in store for Burger 21."