News

Burger 21 gets a makeover

February 3, 2017

New year, new look is Burger 21's focus until the end of March.

The concept is debuting a new restaurant design, featuring natural materials and bright colors, and a new logo, part of its new brand identity created by Terrain Collective.

"Burger 21's previous interior, while originally modern, was more subdued, it was not speaking to our guests," Arlene Johnston, co-founder and VP of concept development, said in a press release. "We knew we wanted something that would emphasize our high-quality ingredients and the hand-crafted preparation of our food because those are the stars of the show. By offering design options to fit a variety of urban and suburban settings, we can continue expanding into new markets and deliver on our unique brand promise with a design to match. . . . This new look gives us an opportunity to tell our brand story in a more modern and fun way."

The design was unveiled at Burger 21's new location in Sterling, Virginia, bringing the concept's total restaurant options for franchisees to four, according to the release.