October 5, 2016
Buffalo Wings & Rings joined is fighting breast cancer with an LTO promotion called Chip In for the Cause. From now through Nov. 13, the brand will a dollar to breast cancer research for each order of pink tortilla chips or a pink cocktail, according to a news release.
"We created the Chip In for the Cause LTO to encourage our franchisees to bring attention to breast cancer awareness in their local communities and unite our system with a common cause," Diane Matheson, director of marketing for Buffalo Wings & Rings, said in the release.
Through the promotion, guests can also purchase cause-related T-shirts and complete pledge cards indicating an individual they are supporting through their contributions.
The brand's President and CEO Nader Masadeh said, "Helping our guests do their part by creating a memorable experience with new chef-inspired menu items is just an example of how we like to keep things unique, fun and different, while staying focused on our goal of improving the communities we serve with our Buffalo Wings & Rings franchise locations across the country."