News
Buffalo Wild Wings, Wingstop gear up for Big Game
January 26, 2010
As Super Bowl Sunday fast approaches, Buffalo Wild Wings Grill & Bar and Wingstop are preparing their restaurants for what has historically been their biggest sales day of the year.
To complete the Game Day experience for sports fans, Buffalo Wild Wings will run a variety of promotions, including VIP parties and its Best Seat in the House promotion, where guests can enter a drawing for prime seating arrangements at participating locations across the country.
On Super Bowl Sunday 2009, Buffalo Wild Wings sold more than 3.6 million traditional bone-in wings and nearly 1.5 million boneless wings. The company expects even larger numbers this year, thanks to the addition of more than 90 restaurants since last year's game. To thank its devoted wing lovers on game day, Buffalo Wild Wings will be offering a special coupon, where guests can receive six free wings with a purchase of 12 traditional wings, or four free boneless wings with the purchase of eight boneless wings, on their next visit.
Takeout is expected to make up almost half of all orders on game day, and guests are encouraged to place their takeout orders early. Buffalo Wild Wings locations are now accepting orders to ensure ample supply at all restaurants.
"Super Bowl is a very exciting time for Buffalo Wild Wings every year," Sally Smith, president and CEO of Buffalo Wild Wings, said in a news release. "Our guests love football and our restaurants are excited and well prepared to handle the huge increase in demand for our wings on game day. Football and chicken wings go hand-in-hand for a great game day experience. All of our restaurants across the country will be ready to welcome sports fans and loyal guests through our doors and arm them with plenty of wings to enjoy as they watch the action unfold on screen."
Buffalo Wild Wings begins working with its suppliers months in advance to ensure each of its locations have more than enough fresh wings to feed hungry fans on game day. The company also tracks the playoffs to determine which markets will need a larger supply based on which teams continue to play and ultimately make it to Miami, and will shift deliveries and place additional orders as necessary.
The Indianapolis Colts and New Orleans Saints will play against each other in this year's Super Bowl showdown.
Last year, Wingstop set a single-day record of just over 4 million wings sold. In addition, almost half of the Wingstop restaurants systemwide broke their all-time weekly sales records during the week leading up to the Super Bowl in 2009.
"There is no doubt that chicken wings have become a staple at Super Bowl watching parties across the nation," CEO Jim Flynn said. "And with sports fans placing orders earlier and earlier and also with an increase in online orders, our restaurants are able to handle the big day with little trouble."
Because of the high demand, Wingstop officials suggest that fans order their wings well in advance of the game by going to Wingstop.com to find the location and phone number of the nearest location.
If Wingstop meets its one-day sales expectations, it will mark the tenth straight year that the national chain has set a sales record on the day of the Super Bowl.
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