News

Buffalo Wild Wings selects new AOR

November 3, 2014

Buffalo Wild Wings has selected TBWA\Chiat\Day as its advertising agency of record, following a creative agency review. The agency will lead creative duties, which will include national TV and radio, as well as more focused retail initiatives.
 
Its first creative work is expected to break in time for the NCAA March Madness in 2015.

 “We’re excited to be working with TBWA\Chiat\Day and were impressed with their understanding of our brand and the creative ideas they brought to the table,” VP of Marketing Bob Ruhland said in a news release. “We also want to thank 22squared, for their innovative, fan-centric ideas and enthusiasm for the Buffalo Wild Wings brand over the past eight years.”

TBWA\Chiat\Day will join the restaurant chain’s other agency partners, including public relations firm FleishmanHillard, media agency Horizon, sports activation agency JAY Marketing, social media agency Periscope and digital strategy agency space150.