News

Buffalo Wild Wings launches iHeartRadio's first branded radio station

The streaming radio station features contemporary hits blended with exclusive sports content.

November 12, 2014

Buffalo Wild Wings today announced that it has launched iHeartRadio's first branded radio station, ‘B-Dubs Radio powered by Wings, Beer and Sports.'

The streaming radio station features contemporary hits blended with exclusive sports content, such as weekly commentary from sportscaster and radio personality Dan Patrick, as well as the week's top sports match-ups, key rivalries, trivia and more.

"We wanted to create our own unique ongoing radio platform that incorporates two of our guests' key passions - sports and music," said Bob Ruhland, vice president of marketing, Buffalo Wild Wings, in a company press release. "It's another great way for us to engage our guests outside of our restaurants, while also letting them know about specials and activities they'll find when they come in for the next big game."

B-Dubs Radio joins Buffalo Wild Wings' suite of in-restaurant and outside entertainment platforms such as B-Dubs TV and tableside. The company recently launched GameBreakTM, a single sign-on, multi-platform gaming experience allowing consumers to play a wide range of fantasy-style and competitive sports games in restaurant (via tablet), online and on a mobile app for Android and iOS devices.