Bubbakoo's Burritos inks deal to bring the Jersey Shore upstate

Bubbakoo's Burritos, a New Jersey Shore-based eatery that touts "Mexican food fused with American funkiness," is bringing its expansion northbound. It has signed a development deal to open two restaurants in northern New Jersey, with the first slated to open in summer 2018, according to a press release.

The announcement comes on the heels of the brand's openings in Shrewsbury and Somerville, New Jersey, and the announcement of a development deal in Parsippany, New Jersey. With nearly 20 locations operating and a robust pipeline, Bubbakoo's Burritos is looking to add 10 restaurants by year's end, according to the release.

The two-store agreement in north New Jersey is with entrepreneur Perry Patel and his business partner. The duo is eyeing Franklin Lakes and Morristown for the first location.

"You think that burrito joints can't be that different from one another. As a customer of Bubbakoo's Burritos, I can tell you that the brand is unique and not like any other competitor serves high-quality food and service," Patel said in the  release. "I've always been an entrepreneur and I saw the ease of operations and knew I wanted to be a part of what Bubbakoo's is doing. I'm thrilled to introduce the Franklin Lakes and Morristown communities to this unique, one-of-a-kind burrito experience."

At age 15, after moving from India, Patel was inspired by his uncle, who opened his own business in the U.S. After graduating college, Patel opened three convenience stores and gas stations. Then he opened a Lapel's Dry Cleaning on the Jersey Shore. It was his dry cleaning location that introduced him to Bubbakoo's Burritos, as Patel would frequent the restaurant during lunch.

Bubbakoo's Burritos offers the usual fast casual burrito fare such as burritos, bowls, tacos, salad, nachos and quesadillas but with 16 different protein options — including fried chicken, barbecue pork, Buffalo shrimp and grilled steak, as well as some unusual flavors such as ghost pepper chicken and sriracha pork. Vegetarian options include a bean-cheese-guacamole combo and batter-fried jalapeños. And, originals such as The Chiwawa, a cheese-smothered, panko-crusted fried rice ball, keeps Bubbakoo's faithfuls coming back, according to the release. 

"Since first opening our doors in 2008, through our food, service and friendliness, we have become a part of each and every one of the communities we've joined, said Bubbakoo's Co-Founder Paul Altero. "As opportunities arise, we'll continue to open new restaurants in neighborhoods where we can build additional bridges with local residents and introduce swarms of new customers to our innovative, completely customizable menu."

To augment the company's growth, Bubbakoo's Burritos is seeking passionate and experienced franchise partners, Altero said. Including a franchise fee of $30,000, the initial investment to open a 1,700-2,000-square-foot Bubbakoo's Burritos is $161,000 to $423,000.

Topics: Franchising & Growth

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