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Bruster’s Real Ice Cream heads into fall with record sales

Bruster's has two limited-time flavors and is enjoying success.

September 18, 2015

Bruster’s Real Ice Cream has introduced two limited-time flavors and a seasonal menu item to complement year-round favorites, a strategy that has helped drive the chain’s best performance since it was founded, according to a company press release.

September’s offerings include:

• Caramel Apple Crunch: Apple ice cream with caramel swirls and cinnamon vanilla cake crunch.
• Deep Dish Apple Pie: Apple ice cream with apple swirls and cinnamon vanilla cake crunch.
• Warm Apple Dumpling: Cinnamon ice cream and cinnamon sauce atop Bruster’s Classic Apple Dumpling Dessert.

In October, Pumpkin Cheesecake and Pumpkin Ice Cream Pies join the menu for a limited time.

"Whether they come in for a special flavor or one of their favorites, our guests know they’ll always receive a unique, premium ice cream," Bruster’s CEO Jim Sahene said. "That’s what sets Bruster’s apart from other frozen treat chains."

Bruster’s has seen its strongest sales in history by promoting limited-time treats in addition to the high-quality, premium ice cream products customers have enjoyed through the years, the release stated. The chain continued that success in August, with comp-store sales up a record 11.5 percent, bringing yearly comp-sales growth to more than 10 percent. Bruster’s has posted 10 quarters of consecutive same-store sales growth.

Bruster’s Real Ice Cream has nearly 200 independently owned locations in 19 states and the nation of Guyana.