News

Bruegger's CEO steps down

December 21, 2011

Le Duff America Inc., owner of Bruegger's, has announced that co-CEO James Greco will step down as of Dec. 27, to pursue other opportunities.

David Austin will continue to lead Bruegger's in his role as president.

Greco took on the role of co-CEO of Le Duff America when the company purchased Bruegger's and its stable of brands in March 2011.

Prior to the acquisition, he was CEO of Bruegger's, a role he had held since 2003 when he entered a partnership with Sun Capital to acquire the bagel bakery brand.

During his tenure, Greco led a turnaround of Bruegger's core business, resulting in 20 consecutive quarters of positive sales growth. Additionally, Bruegger's grew through more than a dozen smaller acquisitions, including the 2009 purchase of Timothy's World Coffee's retail brands. Ultimately, Greco oversaw the Bruegger's sale to Le Duff and managed the transition.

"Jim led the successful turnaround of Bruegger's and established an outstanding foundation for the brand," said Claude Bergeron, co-CEO of Le Duff America. "He has been a real asset during the transition."

Read more about operations management.