Boston Market intros Crispy Country Chicken

GOLDEN, Colo. — Boston Market has announced the chain's introduction of Crispy Country Chicken. The baked all-white meat chicken breast is baked until crisp and can be enjoyed as an individual meal, a sandwich, or on a salad.

The Crispy Country Chicken individual meal is topped with counrty gravy and served with two gourmet sides and cornbread. The Crispy Country Chicken sandwich is topped with a Dijon spread, lettuce and tomatoes, and served on Artisan whole grain bread or on a white baguette. And finally, the Crispy Country Chicken can be sliced and added to Boston Market's Caesar or Market Chopped Salad.

The new Crispy Country Chicken menu items will be supported by a national advertising campaign, launching the first week of March. This will be the first Boston Market campaign created by Fallon, Boston Market's new advertising agency of record, and will include TV, radio, out-of-home and online components.