Boston Market intros $5 menu
August 18, 2008
GOLDEN, Colo. — Beginning this week, nearly 575 Boston Market restaurants in the United States will offer 11 meals for $5 each as part of the chain's new $5 menu.
"The $5 price point is an important part of the new vernacular in the restaurant industry," said Judy Cantrell, Boston Market chief brand officer. "It's become a price point that consumers respond to, and we see an opportunity to increase the quality of choices with our slow-roasted rotisserie chicken meals."
Boston Market is promoting the $5 menu with a new, 15-second TV commercial and through an online campaign.
The new 11-item $5 menu is available at lunch and dinner and features Boston Market signature items that include:
