News

Boneheads names new marketing agency ahead of brand revitalization

May 29, 2013

Boneheads Grilled Fish and Piri Piri Chicken, an Atlanta-based fast casual restaurant concept, has named Trevelino/Keller as its public relations and marketing agency of choice.

Boneheads partnership with Trevelino/Keller begins as the restaurant gears up for a brand revitalization, including a new store prototype, the addition of new menu items and an upcoming announcement introducing new senior management and board members, including a James Beard award-winning chef.

According to a news release, Boneheads chose Trevelino/Keller based on its experience with food and beverage and retail companies, as well as its legacy of expanding some of the region's most popular brands, including Moe's Southwest Grill, Flying Biscuit Café, Planet Smoothie and Shane's Rib Shack.

"Trevelino/Keller possesses the right set of skills and expertise to support Boneheads as we strengthen our presence in the industry and prepare for future announcements," said James Walker, member of Boneheads' board of directors. "The company's experience with a number of successful food and beverage brands makes us confident Trevelino/Keller will be a valuable partner in developing our brand."

With this brand revitalization, Boneheads plans to focus on strategic franchise growth, operations and marketing initiatives that will assist in strengthening and building the brand and its franchisees across the country.

Read more about marketing and branding.