STRATEGIC PARTNERS
May 28, 2014
Boneheads Grilled Fish and Chicken has announced its entry overseas, with a franchise development agreement to open five locations in Pakistan. With two locations opening by the end of the year, Pakistan will be the first country outside the U.S. to feature a Boneheads location.
In addition to international growth, Boneheads has signed a 20-store franchise agreement in Southern California and an additional six locations set to open across the country.
“This year, we have been working diligently to enrich the brand, allowing us to increase our footprint and presence with our first restaurant overseas,” Chairman Ron Barber said in a news release. “With the amount of inquiries we have received in 2014, we are on track to open 50 locations in the next three years. As we continue to grow, so will our corporate infrastructure to support our franchisees both domestically and internationally.”
The Pakistan units will be led by franchisee Mukaram Ghani, who signed a five-store agreement with the first two locations opening by December.
Boneheads’ 20-store deal in California is with multiunit operator Malik Asif. As a current restaurant franchisee with 16 Baja Fresh Mexican Grill locations, and eight other restaurants in his portfolio, Asif plans to open 20 locations in Southern California within the next four years.
Boneheads also has plans to open six additional restaurants in six states: Texas, Arkansas, New Jersey, Georgia, Louisiana and Mississippi.
