Marketing

Bonchon supporting 'Stop Asian Violence' campaign with T-shirts

Provided

April 16, 2021

South Korea-based Bonchon has created a "Stop Asian Violence" fundraising campaign in response to the increasing number of attacks against the Asian-American and Pacific Islander populations.

"The Stop Asian Violence Campaign offers Bonchon customers and non-customers alike another effective way to show their support for the inclusion of all people in the U.S., while helping to halt violent attacks directed toward the AAPI community," Bonchon CEO Flynn Dekker said in a company press release. "This initiative is just one example of our growing commitment to a national cause that promotes unity, harmony, and equality and is just part of Bonchon's dedication to communities in need of support."

As part of the campaign, Bonchon has created a line of custom T-shirts where 100% of the proceeds from the sale of each shirt will benefit GoFundMe's AAPI Community Fund, which is committed to rectifying the racial inequalities in the U.S. Bonchon will also match the dollar amount raised from the overall sales. Each shirt has "Stop Asian Violence" inscribed over the wearer's heart, below the Korean symbol for love.

Across the back, Bonchon's "Stop Asian Violence" mission statement reads:

"Be kind with Open arms, with No hate. Instead, be filled with Compassion & Harmony. We are One world and should come together in uNity."

T-shirts cost $20 and are available here, with all proceeds and matched funds going to GoFundMe's 'AAPI Community Fund.'

Bonchon is simultaneously supporting this mission from within, offering a day off to all corporate team members who volunteer for any non-profit supporting the AAPI community or who participate in a peaceful demonstration.

Founded in South Korea in 2002 and established in the United States in 2006, Bonchon — Korean for "my hometown" — has more than 100 U.S. restaurants with franchise outposts in Arizona, California, Colorado, Connecticut, Washington D.C., Florida, Georgia, Illinois, Massachusetts, Maryland, Minnesota, New Jersey, North Carolina, Nevada, New York, Ohio, Oregon, Pennsylvania, Texas, Virginia, and Washington. It has over 370 locations worldwide including Thailand, Philippines, Singapore, Cambodia, Myanmar and Vietnam.